Purple Wrasse

Notolabrus Fucicola
Purple Wrasse - Marinewise © 2025 MarineWise

Quick Facts

Scientific name Notolabrus Fucicola
Other names Blue Wrasse, Kelpie, New Zealand Banded Wrasse, Parrotfish, Purple Parrotfish, Saddled Wrasse, Southern Purple Wrasse, Southern Wrasse, Winter Bream, Yellow Saddled Wrasse
Size Up to 60 cm (24 in)
Weight Up to 2 kg (4.4 lb)

Distribution

Habitat & AU Distribution Coastal waters amongst rocky areas & reefs with kelp beds
Depth Range 1 - 20 m (65 ft)
Purple Wrasse Distribution

Interesting Info

  • The Purple Wrasse, is a temperate reef wrasse found across southern Australia and around New Zealand, favouring rocky reefs and kelp beds in cooler waters.
  • In Australia, it occurs from southern New South Wales through Victoria, Tasmania and South Australia.
  • Males and females differ in colour: males are dark purple-brown with a yellow-orange band on the pectoral fins, while females are more reddish to brown with mottled patterning.
  • Juveniles are generally mottled brown and orange, providing camouflage among kelp fronds and rocky crevices until they mature.
  • Like many wrasses, Purple Wrasses are protogynous hermaphrodites, beginning life as females before some transition into dominant males as they grow larger.
  • They are strong predators of hard-shelled invertebrates, feeding mainly on crabs, sea urchins, molluscs, and small crustaceans, which they crush with powerful jaws and teeth.
  • This feeding behaviour helps regulate populations of sea urchins and crabs, making the species ecologically important for maintaining kelp forest balance.
  • Purple Wrasses are diurnal and spend much of the day patrolling rocky reef territories, retreating into crevices at night to rest.
  • Spawning occurs in spring and summer. Males establish territories and display to attract females, with eggs released into the water column to drift with currents until hatching.
  • They can live for more than 10 years, with older, large males often dominating reef territories.
  • Divers and snorkellers often encounter Purple Wrasses in kelp beds, where they are curious and bold compared to smaller wrasses, making them easy to observe.
  • They are sometimes caught by recreational fishers in southern Australia and New Zealand, though they are not a primary target species.
  • The species name fucicola means “dweller among seaweed,” a direct reference to its strong association with kelp and algal habitats.
Species Interaction

Recreational Fishing, Aquarium, Snorkeling & Diving

Purple Wrasse are a popular recreational fishing species in Australia. They are highly prized by anglers for their bright colours, fighting ability, and good eating qualities. They are sometimes kept as aquarium fish, although they can be challenging to keep in captivity. They require a large tank with plenty of hiding places and a varied diet. They can be aggressive towards other fish. Snorkeling or diving in areas where Purple Wrasse are known to live can provide opportunities for close-up observations of their behaviour and feeding habits.

Scientific Classification

Kingdom: Animalia

Phylum: Chordata

Class: Actinopterygii

Order: Perciformes

Family: Labridae

Genus: Notolabrus

Species: Notolabrus Fucicola

Conservation Status

The conservation status of Purple Wrasse in Australia is listed as “Least Concern” by the International Union for Conservation of Nature (IUCN). While specific population data for the species is limited, it is considered to be relatively abundant in its range along the southern coast of Australia, and is not currently facing any major threats or declines.

Fish Taste Quality

Purple wrasse are considered to be good eating fish, with firm white flesh and a mild, sweet flavour. The texture of the flesh is often compared to that of snapper or bream.

Taste Rating: 3/5

How to catch
Purple Wrasse

Catch Difficulty: Intermediate

Tackle: Running Sinker Rig, Artificial Rig

Bait: Crab, Fresh cut flesh baits, Lures, Pilchards, Prawns, Squid, Worms, Soft plastics

Technique: Keep bait on the bottom, Keep bait close to the reef/structure

Popularity: Targeted

Purple Wrasse
As Aquarium Fish

Care Level: Moderate

Temperament: Semi-Aggressive

Diet: Carnivore

Reef Compatible: Yes

Minimum Tank Size: 100 gallons

Recreational Viewing
- Snorkeling & Scuba

Finding: Easy

Temperament: Peaceful

Location: Inner Reef, Outer Reef, Lagoon

Danger: None